From grandma's recipe to booming business: The success of Nidhi's hair oil | Fusion - WeRIndia

In a heartwarming journey of tradition meeting entrepreneurship, Nidhi Tuteja Dua and her mother-in-law Rajni Dua turned a family hair oil recipe into a thriving business.

Called ‘Nidhi’s Grandmaa Secret,’ the venture started in Gurugram during the pandemic’s challenging times in 2020 when both women experienced severe hair fall.

Remembering her grandmother’s concoction, Nidhi decided to recreate the magic potion, leading to impressive results within three months.

Initially shared with women in their apartment complex, the duo saw an overwhelming response to the homemade oil, prompting them to consider commercial production.

By March 2023, they launched their brand, selling over one lakh bottles, reaching more than 67,000 homes, and generating a monthly income of ₹50 lakhs.

This venture not only provided a solution to hair fall woes but also marked financial emancipation for Nidhi, a former software engineer, and Rajni, who had dedicated her life to her family.

Their product line, which began with the hair oil known for its hair fall control properties, expanded to include shampoo, conditioner, and scalp scrub.

Nidhi’s husband, Rajat, supported them in establishing a digital presence, leading to a viral social media reel that significantly boosted their orders.

The secret behind their success lies in the traditional recipe involving 13 natural ingredients, meticulously prepared in an iron kadhai.

This dedication to authenticity and quality resonated with customers, leading to a rapid increase in demand.

To manage the growing orders, the duo eventually moved production to a facility in Panchkula, insisting on a handmade process to maintain the product’s integrity.

Nidhi’s Grandmaa Secret’s flagship product, the anti-hair fall oil, is priced at ₹499 for a 100 ml bottle, demonstrating that quality and tradition can indeed form the foundation of a successful modern business.

Through their journey, Nidhi and Rajni have shown that with determination and the right product, entrepreneurial dreams can flourish, breaking barriers and setting new benchmarks in the beauty industry.

Image Credit: Grandmaasecret Website Screenshot

Image Reference: https://grandmaasecret.com/