Shirin Products sells local-made organic products | Fusion - WeRIndia

Shirin Products believes in the power of organic goodness, local produce, and the transformative impact of perseverance and passion.

It was founded by Yangmila Zimik, a 49-year-old visionary from the serene hills of Ukhrul, Manipur.

The brand has evolved from a humble hobby into a thriving entrepreneurial venture, bringing the rich flavours of local fruits to homes across the region.

The journey began nine years ago when Yangmila attended a food processing workshop organized by the Participatory Action for Sustainable Development Organisation.

Inspired by the knowledge gained, she experimented with gooseberry candies, using an initial investment of just ₹500.

What started as a small batch, handed over to local shops, quickly became a success, sparking her entrepreneurial path.

Encouraged by the positive response, Yangmila expanded her offerings, turning to local fruits like plum, guava, and wild olive to create a variety of candies, jams, and squashes.

With support from Krishi Vigyan Kendra, which provided essential equipment under the Socio-Economic Action Plan (SEAP), Shirin Products grew beyond expectations.

From a single product to 35, the brand now stands as a beacon of quality and innovation in Manipur, known for its commitment to organic, locally sourced ingredients.

Shirin Products is more than just a business; it is about empowering the community.

Today, the company employs six local women, including two students who work part-time while completing their education.

Having faced the challenge of missing out on formal education herself, Yangmila is deeply committed to supporting these women and encouraging them to pursue their academic goals.

Despite the challenges of running a business in a remote area, Yangmila’s unwavering commitment has paid off.

Shirin Products now distributes to 30-50 shops across the Ukhrul district, generating a steady monthly revenue of ₹70,000 to ₹80,000.

The brand’s reach continues to expand, thanks to social media, where it connects with customers and shares the story of its products.

Among the unique offerings is guava green tea, which blends health and flavour in every sip.

Yangmila’s hard work and impact have been recognized with the Assam Women Entrepreneurs’ Award in the rural category, a testament to the influence of Shirin Products.

However, for the team at Shirin Products, this is just the beginning. The brand is focused on expanding its reach, sharing the richness of local, organic products with more people, while staying true to its roots and supporting the community that helped it grow.

At Shirin Products, the team believes in the power of small beginnings, the strength of local communities, and the impact of sustainable practices.

The brand’s story is a testament to the idea that with determination, passion, and a little support, anything is possible.

Image from Pxhere (Free for commercial use / CC0 Public Domain)

Image Published on February 21, 2017

Image Reference: https://pxhere.com/en/photo/788496