Tripti Foods, a homemade brand that became a ₹39 lakh business | Fusion - WeRIndia

Building a successful business from scratch requires dedication, strategy, and resilience.

Tripti Foods, founded by Laveena Jain in Meerut, is a perfect example of this journey.

From a small kitchen-based venture to a business generating ₹39 lakh annually, her startup has become a recognized brand in the homemade food industry.

In 2011, Laveena launched Tripti Foods with just ₹1,500. She started by selling lemon squash and thandai.

The response was slow, but she remained determined. Gradually, customers started appreciating the authentic taste of her products. Word-of-mouth marketing played a key role in the business’s expansion.

Today, Tripti Foods offers over 70 varieties of homemade products, including pickles, chutneys, jams, and squashes.

The brand’s best-selling item is hind achar, followed by kiwi and apple jam, strawberry squash, and pineapple crush.

Laveena’s approach to production sets her brand apart. Tripti Foods operates with a team of eight women, all dedicated to maintaining the highest quality standards.

They use handpicked seasonal fruits and vegetables, ensuring freshness and taste. No machines are involved in the process, as Laveena believes in a personal touch.

Unlike large commercial brands, Tripti Foods focuses on handcrafted recipes that retain traditional flavours. This authenticity has helped build a loyal customer base.

What started in Meerut has now reached major cities like Mumbai, Delhi, and Bengaluru.

Laveena personally travels to exhibitions across Kashipur, Muzaffarnagar, Moradabad, and Rudrapur, introducing her products to new customers.

Through consistent quality and customer satisfaction, Tripti Foods has grown steadily without spending heavily on advertisements.

Customer loyalty and repeat purchases have been the biggest contributors to its success.

Laveena’s entrepreneurial success was further supported by PM Mudra Yojana, which helped her expand operations.

She also completed a 100-day food preservation training under a Uttar Pradesh government initiative.

With a strong foundation and growing demand, Laveena now aims to introduce new products and cross ₹50 lakh revenue in the coming years.

From a small home-based setup to a thriving business, Tripti Foods proves that quality and perseverance lead to success.

Laveena Jain’s journey is an inspiration for aspiring entrepreneurs, showing that a simple idea can turn into a million-rupee enterprise with the right vision and effort.

Image Credit: Triptifoods Website Screenshot

Image Reference: https://www.triptifoods.com/