Tribalveda empowers rural people | Fusion - WeRIndia

Rajesh Oza is a former salesman who grappled with financial challenges for 14 years in Mumbai. However, he has emerged triumphant as a successful entrepreneur in his native village of Jaswantgarh, Rajasthan.

His brainchild, Tribalveda, specializes in crafting diverse products from Jamun, a native berry thriving in the Aravalli hills.

Rajesh’s journey from Mumbai to rural Rajasthan was not just a physical relocation but a transformative leap into entrepreneurship.

Growing up in a modest family, Rajesh’s pursuit of education ended at the 12th standard.

His Mumbai stint involved a spectrum of jobs, from mall sales to jewellery stores.

The turning point came in 2016, during a visit to his tribal village, where he witnessed women grappling with the challenges of seasonal Jamun berry picking.

The realization sparked a visionary idea that would transform the lives of both the women in his village and himself.

Motivated by Jamun’s potential and medicinal properties, Rajesh leveraged his marketing acumen to establish a sustainable business model.

Due to a lack of agricultural background, he sought guidance from professors at the Agriculture University of Udaipur, dedicating nearly a year to learning the intricacies of product development.

Rajesh’s commitment laid the foundation for Tribalveda’s remarkable product range, turning Jamun into an array of health-oriented products.

The product lineup, including Jamun Sirka, Jamun Tea, Jamun Seed Powder, and more, initially faced challenges.

However, the startup gained traction through strategic marketing, exhibitions, and online presence.

Today, Tribalveda processes 5,000 kg of berries daily, meeting the demand across Maharashtra, Gujarat, and South India.

Beyond financial success, Tribalveda becomes a catalyst for economic empowerment, particularly for the women in Jaswantgarh.

Rajesh’s venture, with an annual turnover exceeding 2 crores of rupees, reflects the transformative impact of leveraging natural resources in rural communities.

The success of Tribalveda not only elevates Rajesh Oza’s story but also serves as a beacon of inspiration for aspiring entrepreneurs across the country.

His journey underscores the untapped potential within our nation’s rich natural bounty and the transformative change it can bring to rural landscapes.

Image Credit: Traibalveda Website Screenshot

Image Reference: https://tribalveda.in/