TradingBells - Online Share and Commodity Broker | Fusion - WeRIndia

TradingBells is an Indore-based startup. The startup offers services related to share, commodity and currency broking to Indian traders.

It was founded by Amit Gupta and Parth Nyati.

Amit saw that in the retail investor base in India there is a lack of effective customer service and latest technology.

On trading bells there is no brokerage for delivery-based transactions attract zero brokerage on its platform.

However for intraday and F&O transactions, TradingBells charges ₹20 or 0.01 percent of the turnover per executed order, whichever is lower.

The platform offers up to 22x leverage on equity and up to 7x on commodity trading.

Users are also given a free trading demat account opening with zero balance for customers.

They also offer additional services like IPO investments, free market research tips and margin funding facilities.

The founders believe that technology can improve trading as a whole. It makes everything more transparent they say.

Their platform improves productivity and liquidity and also reduces the overall cost to the broker as well as the trader using technology.

Amit himself has a lot of experience in the finance sector having worked over 11 years across finance, product control and debt capital markets in Singapore, London and Tokyo.

On the other hand, Parth is an alumnus of IIT Delhi with experience in technology and also a finance professional.

The platform is even being integrated with technology like Digital KYC.

They are planning to launch it in the coming months.

The founders say that discount broking is something that is still growing and not many people know it.

The benefits of this over the traditional approach are many.

Amit says that at present the discount brokers are not fully using it well.

He says that many are not offering value added services, such as higher leverage, IPO and mutual funds investing and margin funding at reasonable prices.

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