The Mom Store provides best products to moms and babies | Fusion - WeRIndia

The Mom Store provides best products to moms and babies

The Mom Store provides best products to moms and babies

Several products and startups emerge from the need. The Mom Store is one such startup which aims to help pregnant women and new mothers.

Surbhi Bhatia, the founder of The Mom Store said that she could not find proper maternity apparel for herself during her pregnancy.

Later after the birth of her daughter, she searched for good diaper products. However, she could not find the relevant ones as some of them were made of plastic and designed with cartoons. She said that most of the product designs may attract kids, but they are not in a position to choose and the decision-maker is their mother.

The mother has to choose one good product for her baby. So the products should attract her.


Surabhi says that there is a gap in the market. Her experience during pregnancy and after childbirth made her think about the startup.

So, to fill the gap, Surbhi founded her startup The Mom Store in 2018.

Surbhi is an alumnus of IIM, Kozhikode. She worked in several companies like Deloitte before venturing into a startup.

Based on her experience, she researched a lot to study the market and understand the needs of millennial mothers.

The Mom Store provides a wide range of products like diaper bags, maternity wear, kids wear, healthy snacks and many more.

The diaper bags help mothers organize the things from laptop to other accessories and diapers in dedicated space provided for them.

Maternity wear includes tops, leggings, gowns, dresses, types of denim, casual wear and event wear. The company’s breastfeeding pillows come with a support belt to help mothers feed their babies easily.

Price of the products ranges from ₹500 to ₹5,000. Their products are sold through their website as well as on social media channels. It has more than 70,000 followers on Instagram.

This Bengaluru-based startup has a team of nine members. The startup’s revenue increased by 200 percent during the first quarter of 2020 amidst COVID-19.


Image Reference: https://themomstore.in/collections/baby-bedding-sets/products/my-animal-kingdom-baby-bedding-set

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