Mtoto offers natural baby care products

April 26, 2021 Start Up Valli Sarvani No comments

Now many health-conscious customers are opting for natural products. The demand for natural products is leading to the emergence of many such startups.

Though many startups emerge from the need and demand of others, some startups emerge due to their personal need. Mtoto is one such startup.

It was started by Sanidhya Pareek and Shuchi Sharma. The couple launched their startup to offer chemical-free baby care products.

They worried about using the products available in the market for their newborn baby. Then, they realized that many parents also worry about using chemical products for their newborn.

Hence, the couple decided to launch Mtoto in Shujalpur, Madhya Pradesh, to offer natural baby care products. These products include shampoos, diaper rash creams, moisturizing lotions etc.

The products offered by Mtoto are free from harmful chemicals like parabens, SLS, SLES, and any other chemical that can harm babies.

They worked with different manufacturers to make baby care products for their startup. They tested their products and identified the right third-party manufacturer.

They launched the four most needed products for newborns. These include Mtoto Baby Diaper Rash Cream, Mtoto Super Calming Head to Toe Wash, Mtoto Truly Gentle Baby Shampoo, and Mtoto Perfectly Moisturising Baby Lotion. All these products are made with natural ingredients like aloe vera, almond oil, vitamin E etc.

While the couple readied all products and was about to launch them in the market in April 2020, the pandemic and lockdown affected them.

The team restarted the manufacturing process in October and launched their products online in November 2020.

Mtoto products are available in the range of ₹300 to ₹400 per unit. The startup sells the products on the website and other eCommerce websites like Amazon, Flipkart, and FirstCry.

Their products are slowly gaining popularity. Mtoto has around 10 people for operations. The startup wants to launch more products and reach more customers in future.

Image Credit: Mtoto Website Screenshot