Earthful, a clean-label startup, grows 5X in a year | Fusion - WeRIndia

India’s health-conscious wave is transforming how people approach nutrition.

At the forefront is Earthful, a clean-label startup founded by sisters Sudha and Veda Gogineni.

In just one year, the company has grown 5X, with consistent 15% monthly growth.

Earthful’s success stems from its focus on plant-based, scientifically backed nutrition.

It’s 100% Plant Multivitamins cater to Teens, Adults, and the Elderly. Ingredients like Amla and Curry leaves provide essential nutrients like Vitamin C and Iron, naturally.

Another standout is Earthful’s Plant Protein powder. It features only six ingredients and comes in Indian flavours, Kerala Vanilla, Alphonso Mango, and Dark Cocoa.

The products avoid additives and processed sugars, staying true to the brand’s clean label promise.

Nearly 70-80% of sales come from Earthful’s website. This direct-to-consumer strength shows strong customer trust and loyalty. The brand has also built a vibrant community of health-focused consumers.

The idea behind Earthful was personal. Sudha and Veda, both IIT Kharagpur graduates, created the brand from their own search for cleaner health supplements.

With backgrounds in Chemical Engineering and Biotechnology, they lead innovation supported by doctors and scientists.

Their mission is clear: fight hidden hunger in India by offering clean, plant-based solutions.

This aligns with rising awareness around nutritional deficiencies and the demand for transparent products.

Earthful recently received a major investment. The funds will support research, product development, distribution, and hiring. Veda called it a step toward deeper impact and greater scale.

Investors have shown strong confidence in Earthful’s mission and approach.

They appreciate the brand’s commitment to clean, transparent formulations and its use of scientifically backed, plant-based ingredients.

Many believe Earthful is addressing real nutritional needs in a growing market, with a focus that resonates deeply with both health-conscious consumers and the broader wellness movement.

As India’s nutraceutical market heads toward ₹1.5 lakh crore by 2025, Earthful is emerging as a serious contender.

Its growth reflects not just business success but a broader shift in how India nourishes itself, cleaner, smarter, and plant-powered.

Image Credit: Earthful Website Screenshot

Image Reference: https://earthful.me/