Micromax’s extremely fast new design releases
Mobile phone maker Micromax is releasing dozens of new designs every year. The impressive thing about the company is that most of these cost below $150. It now sells around three million handsets a month.
Early last year they planned to release a phone which could be operated in the 20 plus official languages of India. Four months later, they managed to release their ‘Unite’ phone which cost just $110. The phone allows the user to do just about anything that a normal phone does, except in all regional languages.
Surprisingly, Micromax released new phones within weeks of launching a new one, a move that is not done by most companies. This strategy has worked out well for the company as it is giving strong competition to major international players. Micromax has become the top smartphone seller in India rushing past Samsung.
By using affordable chipsets with competitively priced hardware, the company was able to cut down as much as 50% price and reduce rollout time. Companies like Google, Microsoft, and Mozilla are helping it even more in order to get in the Indian smartphone market.
Even though some ideas flop, most Indians are preferring products with good features at a cheap price tag which is what Micromax is offering.
Image Credit: Svrdr / CC BY-SA 3.0, via Wikimedia Commons
You may also like
Image Reference: https://commons.wikimedia.org/wiki/File:Micromax_Ninja_A89.jpg
Recent Posts
- Monsoon blues: Why you feel low and how to fight backHere’s why monsoon affects your mood, and what you can do about it.
- Why early EPF planning can make your retirement stress-freeEPF is not just about saving money; it's about giving yourself peace of mind.
- Walk-in interview for 14 specialist and GDMO posts in SAILSAIL provides a stable career, a supportive work culture, and access to modern medical facilities.
- Monsoon blues: Why you feel low and how to fight back
What’s new at WeRIndia.com
News from 700+ sources
-
RI Govt calls for varsities to keep up with current trends
-
The day Indian music made history at the United Nations
-
Dulquer Salmaan to join ‘I’m Game’ sets in August
-
Doctor Blacklisted By NMC For Taking Bribe
-
Public sector banks to hire about 50,000 manpower in current fiscal
-
SC seeks immediate eviction of ex-CJI Chandrachud from Official Bungalow
-
WeRIndia – A News Aggregator
Visit werindia.com for all types of National | Business | World | Politics | Entertainment | Health related news and much more..
Leave a Reply