TruthIn App decodes food labels for healthier choices
TruthIn, a pioneering app merging medicine and technology, is revolutionizing dietary choices by helping users understand what’s really in their food.
Founded by CEO Ravi Teja Putrevu, who was diagnosed with acromegaly in 2022, TruthIn arose from his frustration with complex and misleading food labels.
Realizing the need for transparency, Ravi collaborated with Dr Aman Basheer Sheikh, a dentist and health advocate, and his tech-savvy cousin, Raghav Putrevu, to develop a comprehensive solution.
In India, confusing labels often lead to uninformed choices.
Dr Aman, who noted clear labelling guidelines during his visits to countries like China, aimed to address this gap.
He says that many labels are misleading. In this context, he stated that many ingredients and additives are often hidden behind codes.
TruthIn’s mission is to clarify these complexities, making it easy for consumers to assess the health impact of food products.
TruthIn’s app evaluates products based on a unique algorithm that factors in nutritional content (45%), ingredient health impact (45%), and manufacturing processes (10%).
This process ensures consumers get accurate health ratings on a 1-5 scale, with 5 indicating the healthiest option.
The team of 35 members, including 15 nutritionists and doctors, gathers data from verified sources.
They even send photographers to stores to capture precise product information.
This thorough approach minimizes reliance on unreliable online databases.
The app’s barcode scanning feature allows users to instantly access detailed insights, like sodium, fat, and sugar content.
At the same time, the TruthIn Rating and Shopping Cart Insights feature helps users make mindful purchases.
With filters for allergens and dietary preferences, TruthIn caters to a wide range of health needs.
Currently, TruthIn’s user base ranges from 85,000 to 100,000 monthly, with popular health influencer Revant Himatsingka, aka Foodpharmer, as its brand ambassador.
The TruthIn is entirely self-funded. Its team is dedicated to empowering users with actionable dietary insights, fostering a new era of health-conscious shopping in India.
Image Credit: Truthin Website Screenshot
You may also like
Image Reference: https://truthin.ai/
Recent Posts
- India’s dirtiest railway stations revealed in latest cleanliness reportA recent report by the Quality Council of India has spotlighted the dirtiest railway stations across the country.
- ISRO’s spectacular journey from rocket recipient to global launcherBy 1975, ISRO had begun using satellite data to support mass communication, reaching 2,400 villages.
- Anti-fidayeen mock drill conducted in KathuaSecurity forces in Kathua carried out a comprehensive anti-Fidayeen mock drill to enhance preparedness against potential militant attacks. The exercise aimed to strengthen response coordination and ensure the safety of civilians in the region.
- India’s dirtiest railway stations revealed in latest cleanliness report
What’s new at WeRIndia.com
News from 700+ sources
-
The funniest Ben Stiller movies of all time
-
Galaxy Data Center Announces Thailand Expansion in Landmark Meeting with Acting Prime Minister
-
From ‘Fargo’ to ‘Nomadland’: Frances McDormands best performances
-
Rana Daggubati mobbed as he arrives at Hyderabad ED office in illegal betting apps case: Watch
-
Markets gain momentum mid-session as Adani Enterprises, Tata Motors lead rally
-
’10 kadam door…’: Salman Khan lashes out, warns paps to stay away from niece Ayat at Mumbai event; watch
-
WeRIndia – A News Aggregator
Visit werindia.com for all types of National | Business | World | Politics | Entertainment | Health related news and much more..
Leave a Reply