Open Secret: Revolutionizing healthy snacking for kids

February 8, 2024 Start Up Valli Sarvani No comments

Launched in 2019, Mumbai-based startup Open Secret is making waves in the snacking industry by filling the gap in children’s snacking with a healthier twist.

Founded by Ahana Gautam and Udit Kejriwal, the company has set its sights on becoming the go-to brand for family snacking options that are both delicious and nutritious.

Focusing on the better-for-you segment, Open Secret introduced its first range of nutty cookie products, perfectly suited for tiffin snacks.

These products, rich in nuts and devoid of unnecessary additives, align with the increasing consumer demand for healthier snack options.

Initially available in 200 top stores across Mumbai and on major e-commerce platforms like Amazon and Big Basket, the brand ensures widespread accessibility to its offerings.

The significance of Open Secret’s mission caught the attention of notable investors, leading to a successful seed funding round led by Matrix Partners India.

Contributions also came from high-profile angel investors, including Paytm’s founder Vijay Shekhar Sharma and Snapdeal’s cofounders Kunal Bahl and Rohit Bansal.

This financial boost is earmarked for enhancing technology, expanding the team, and increasing its omnichannel distribution presence.

Sanjot Malhi, VP and consumer sector lead at Matrix India, praised Open Secret for its innovative approach to children’s snacks.

By balancing taste with health, the brand has managed to carve a niche for itself in a market that has seen little innovation in recent years.

Currently, Open Secret’s products have expanded their offline presence to 60 stores in Mumbai, besides their strong online availability.

The startup’s strategy includes leveraging e-commerce platforms and its own website for wider reach, including offering bulk order options for convenience.

With this strategic approach and backed by significant investment, Open Secret aims to redefine the snacking landscape in India.

By prioritizing health without compromising on taste, the startup is well on its way to becoming the preferred snacking brand for families across the country.

Image Credit: Opensecret Website Screenshot