Fitspire offers nutritious vegan products

June 9, 2022 Start Up Valli Sarvani No comments

Diet plays a crucial role in the health of humans. However, the modern lifestyle is changing the dietary habits of people. It affects their health in the long run.

But, nowadays, many people are realizing the importance of diet in preventing health issues. In this regard, several startups are emerging.

Fitspire is one such startup that offers nutritious vegan products. This Delhi-based startup fulfils the nutritious needs of individuals in the age group of 5 to 65 years old.

Vipen Jain and Nidhi Jain, husband and wife, along with their ex-colleague Hinah Sawhney launched Fitspire in 2020.

The couple noticed that many people lack nutrients in their diet, and they do not know how to overcome the issue. They say that people are prone to many health disorders due to a lack of awareness of a healthy diet.

Though some people are aware of using healthcare supplements, most of the existing products in the market are expensive. That’s why the couple wanted to launch their startup, Fitspire.

This D2C startup sells vegan products in various segments like immunity, nutrition, skin, child, healthy snacking, proteins etc.

The ingredients used in their products are extracted naturally from amla, berries, curry leaves, ginseng, turmeric, cinnamon, black pepper etc.

The startup assures its products are completely vegan and non-genetically modified. Besides, they are free of parabens and gluten. In addition to that, they do not have any added colours in them.

Fitspire initially targeted people in Tier I cities. Since its customers are rising month-on-month, the startup also wishes to expand its operations to Tier II and Tier III cities. It recently expanded its business to Chandigarh, Gwalior, Lucknow, and Meerut.

The startup receives orders majorly from South India. Nearly 31 per cent of its orders are from South India, followed by North with 29 per cent.

Apart from Delhi, Fitspire has offices in Bengaluru, Chennai, Hyderabad, and Mumbai. So far, it has served people in over 27 cities across the country. Its net worth is over ₹30 crores.

Image Credit: Fitspire Website Screenshot