Health Sutra's millet magic for a healthier you | Fusion - WeRIndia

In a world where unhealthy eating habits and the looming threat of obesity dominate, Health Sutra emerges as a saviour, aiming to reshape dietary choices by reviving India’s traditional foods.

This Hyderabad-based startup was founded by Sai Krishna Popuri and Maheedhar N V in September 2014.

It secured a significant boost with a $400,000 which equals to ₹2.4 crores, pre-Series A funding round from Ankur Capital and Hyderabad Angels in 2017.

Health Sutra’s mission is clear, reintroduce the goodness of traditional Indian food, particularly millets, to combat the challenges posed by modern lifestyles.

The startup goes beyond manufacturing and marketing packaged millet-based foods; it offers a range of ready-to-cook mini-meals.

The term Sutra in Sanskrit denotes a rule or formula. Health Sutra is all about presenting a healthy lifestyle through age-old health secrets in a tasty and convenient form.

Recognizing themselves as Health Sutra, the company seamlessly blends tradition with taste, offering consumers a delicious gateway to nutritious living.

Health Sutra focuses on bringing back traditional grains like Jowar, Bajra, Ragi, and other millets that have been staples in the Indian diet for centuries.

Despite the changing lifestyle and dietary preferences, the startup is determined to reintroduce these nutritious grains, ensuring consumers receive essential nutrients and long-lasting energy without compromising on their eating habits.

The recent $400,000 injection of funds from Ankur Capital and Hyderabad Angels reflects the growing recognition and support for Health Sutra’s mission.

This financial boost positions the startup to expand its reach and bring the benefits of millet-centric nutrition to a wider audience.

Health Sutra’s journey is a testament to redefining tradition with taste, offering a solution for foodies concerned about their health and individuals battling obesity.

The startup’s commitment to blending nutrition seamlessly into modern lifestyles marks a promising step towards a healthier, tastier future for all.

Image Credit: Sindugab, CC BY-SA 4.0, via Wikimedia Commons

Image Reference: https://commons.wikimedia.org/wiki/File:Indian_Millets_and_flour.jpg