Ivory raises $500K to combat Dementia among India's elderly | Fusion - WeRIndia

In a significant boost to brain health innovation, Ivory, a leading age-tech startup, has secured $500K in funding to expand its dementia-prevention initiatives.

This funding round was spearheaded by the early-stage venture capital fund – Capital A, alongside contributions from TDV Partners.

With this financial support, Ivory sets its sights on reaching over 15 million elderly Indians at risk of dementia, addressing a critical need in neuro wellness.

Dementia, a looming health crisis, affects one individual every 20 seconds in India, particularly those over 55.

Contributing factors like loneliness and inactive lifestyles have exacerbated the situation.

Reports indicate a surge in dementia cases from 5.3 million in 2020 to 8.8 million in 2023.

Ivory’s mission is to halt this trend through its innovative platform, offering personalized content, consultations, and engaging activities designed to assess and lower dementia risks.

Issac John, Ivory’s Co-Founder and CEO, emphasized the pressing challenge dementia poses to Indian families, especially those with ageing parents.

The startup aims to fill the void in symptom identification and access to neurological care through a technology-driven approach.

Rahul Krishnan, Co-founder and Chief Product Officer highlighted Ivory’s commitment to enhancing cognitive wellness among seniors through interactive content and social gaming.

The investors praised Ivory’s proactive approach to cognitive wellness in the age-tech sector, poised for growth with a comprehensive suite of wellness solutions.

Ivory targets individuals aged 55 and above, positioning itself as a mental fitness hub for India’s silver economy. It offers a blend of skill-enhancing exercises and community engagement activities. This innovative approach helps evaluate the problem in the early stage.

Ivory says that the funding from investors marks a pivotal step towards addressing the urgent need for improved dementia care and prevention in India.

It also adds that a collective commitment is essential to enhance the quality of life for the country’s elderly population.

Image Credit: Liveivory Website Screenshot

Image Reference: https://www.liveivory.com/