How LivingMyPromise is redefining philanthropy

Giving back to society is often associated with billionaires. However, LivingMyPromise (LMP) is proving that meaningful philanthropy can begin much earlier.

Founded in 2018, the initiative encourages financially secure Indians to pledge at least 50 per cent of their wealth to charitable causes during their lifetime or through their will.

Inspired by the global Giving Pledge, LivingMyPromise was launched by six founding members, many of whom were associated with Daan Utsav.

Today, the community has grown to 175 promisors, including entrepreneurs, professionals, retirees, and couples who believe wealth should create lasting social impact.

Unlike traditional fundraising organisations, LivingMyPromise does not collect donations. Instead, it connects members with trusted non-profit organisations and helps them identify causes that match their interests.

The final decision on where and how much to donate always remains with the individual.

Furthermore, the pledge carries no legal obligation. Instead, it relies on trust, personal integrity, and a public commitment to inspire others.

To join the community, individuals must be at least 18 years old and have a net worth of ₹1 crore or more.

According to the organisation, this requirement ensures members have achieved financial security before committing half of their wealth.

Moreover, every promisor’s name and personal statement appear publicly on the organisation’s website, reinforcing transparency and encouraging a culture of giving.

Education remains the most popular cause among members, followed by healthcare, livelihood development, disability inclusion, and rural development.

Around 30 to 40 per cent of promisors plan to fulfil their pledge through their wills, while the rest contribute actively during their lifetime.

One of LivingMyPromise’s prominent members is entrepreneur Vivek Shangari, who has donated more than 96 per cent of his wealth.

Through his Eklavya Trust, he supports the education of around 300 children from underprivileged families.

His journey reflects the community’s belief that financial success carries a responsibility to create opportunities for others.

LivingMyPromise operates entirely through contributions from its members, who also fund its operational expenses.

Looking ahead, the organisation aims to expand its network to 500 promisors by 2030, hoping to build a stronger culture of planned and purposeful giving across India.

Rather than focusing on fundraising, the initiative seeks to inspire more people to rethink wealth, legacy, and the impact they can leave behind.

Image Credit: Livingmypromise Website Screenshot

Image Reference: https://livingmypromise.in/