Earth Rhythm offers non-toxic skincare products | Fusion - WeRIndia

Harini Sivakumar’s journey from a homemaker to a successful entrepreneur is a testament to the power of grit and determination.

Her story mirrors the plot of a Hollywood movie, where a mother’s frustration with the lack of safe skincare products for her son led to the creation of Earth Rhythm, a 100-crore clean beauty brand.

The inspiration behind Earth Rhythm came from Harini’s struggle to find non-toxic, cruelty-free skincare products for her son with special needs.

Noticing a gap between the market’s offerings and consumer preferences, she embarked on a mission to create high-quality, effective skincare products that were safe for everyone.

With a passion for skincare and a desire to fill this void, Harini studied skincare formulations and honed her entrepreneurial skills, leading to the birth of Earth Rhythm.

Based in Gurugram, Earth Rhythm is India’s first homegrown clean beauty brand that prioritizes science and conducts independent clinical trials.

Harini’s meticulous research and dedication have resulted in a product line that is clean, cruelty-free, and approved by ECOCERT and PETA.

All Earth Rhythm products are made in-house, allowing complete control over ingredients and formulations.

The brand focuses on using only beneficial ingredients, ensuring transparency and value for its customers.

Earth Rhythm has rapidly expanded its portfolio, adding over 20 SKUs across categories like face, hair, accessories, and many more.

The brand now operates warehouses nationwide and sells through apps, e-commerce marketplaces, 70 offline kiosks, and its website.

These channels helped the startup to build a fast-growing customer base both domestically and internationally.

In FY23, Earth Rhythm achieved a 50% year-on-year revenue growth, reflecting its increasing popularity.

Looking ahead, Harini Sivakumar aims to carve a unique niche for Earth Rhythm in the crowded clean beauty market.

She plans to diversify the product line and enter global markets, ensuring that effective skincare free from harmful chemicals is accessible to everyone.

With her unwavering commitment to quality and sustainability, Harini continues to drive Earth Rhythm towards even greater success.

Image Credit: Earthrhythm Website Screenshot

Image Reference: https://earthrhythm.com/