Saree Revolution: Ankush Barjata’s DEEVA
In a recent episode of Shark Tank India Season 3, Ankush R Barjata made a memorable entrance wearing a saree to pitch his startup, DEEVA: The Online Sari Store.
His unique approach not only caught the judges’ attention but also secured him a promising deal with notable investors.
Ankush, originally from the small village of Bangana in Himachal Pradesh, launched DEEVA in June 2022.
Despite the traditional view that sarees are primarily for women, he recognized a niche market for men interested in this attire.
His family’s history in the textile industry fueled his ambition to redefine the saree market.
DEEVA focuses on power loom sarees, which are affordable yet high quality. By sourcing directly from manufacturers, Ankush offers these sarees at prices significantly lower than traditional retail.
This strategy allows DEEVA to not only attract retail customers but also engage wholesalers and distributors effectively.
The company’s commitment to customer satisfaction is evident in its no-questions-asked return policy, which has helped build a loyal customer base.
Operating from a rural area has not hindered DEEVA’s success; it boasts a projected revenue of ₹7 crore for the year.
After facing rejection in the second season of Shark Tank India, Ankush’s persistence paid off.
He secured a deal worth ₹75 lakh for 6% equity and a debt of ₹1.25 crore at 10% interest for three years from various industry leaders.
Some of them are Aman Gupta, Radhika Gupta, and Ritesh Aggarwal. Their investment is set to help propel DEEVA into becoming India’s premier saree brand.
Ankush’s journey on Shark Tank India highlights the power of resilience and innovative thinking in entrepreneurship.
It shows how staying true to one’s vision, even when it challenges conventional norms, can lead to remarkable achievements.
His success is an inspiration, proving that entrepreneurial dreams can thrive, even from the most unexpected places.
Image Credit: Thedeeva Website Screenshot
You may also like
Image Reference: https://thedeeva.com/
Recent Posts
- Swarnagiri Venkateswara Swamy Temple, a spiritual landmarkThe Swarnagiri Venkateswara Swamy Temple is located on the Manepally Hills in Bhuvanagiri, Telangana.
- Govt extends NPS tax benefits to new Unified Pension SchemeThe UPS, launched on April 1, 2025, is the latest retirement scheme for central government employees.
- Telangana reforms work hours to boost business & protect workersThe Telangana government has introduced a major policy shift for commercial establishments (excluding shops).
- Swarnagiri Venkateswara Swamy Temple, a spiritual landmark
What’s new at WeRIndia.com
News from 700+ sources
-
Israel outlines plans to pack Gaza’s population into closed border zone, says report
-
Why I recommend this Samsung tablet over the iPad Air – especially at this price
-
Andhra Pradesh Home Minister condemns former YSRCP MLAs comments against Kovur MLA
-
Sebi order reflects misunderstanding of standard hedging practices: Jane Street
-
Indonesia defends optimistic growth target as world slows
-
Grok sure seems antisemitic after its recent update
-
WeRIndia – A News Aggregator
Visit werindia.com for all types of National | Business | World | Politics | Entertainment | Health related news and much more..
Leave a Reply