Saree Revolution: Ankush Barjata’s DEEVA
In a recent episode of Shark Tank India Season 3, Ankush R Barjata made a memorable entrance wearing a saree to pitch his startup, DEEVA: The Online Sari Store.
His unique approach not only caught the judges’ attention but also secured him a promising deal with notable investors.
Ankush, originally from the small village of Bangana in Himachal Pradesh, launched DEEVA in June 2022.
Despite the traditional view that sarees are primarily for women, he recognized a niche market for men interested in this attire.
His family’s history in the textile industry fueled his ambition to redefine the saree market.
DEEVA focuses on power loom sarees, which are affordable yet high quality. By sourcing directly from manufacturers, Ankush offers these sarees at prices significantly lower than traditional retail.
This strategy allows DEEVA to not only attract retail customers but also engage wholesalers and distributors effectively.
The company’s commitment to customer satisfaction is evident in its no-questions-asked return policy, which has helped build a loyal customer base.
Operating from a rural area has not hindered DEEVA’s success; it boasts a projected revenue of ₹7 crore for the year.
After facing rejection in the second season of Shark Tank India, Ankush’s persistence paid off.
He secured a deal worth ₹75 lakh for 6% equity and a debt of ₹1.25 crore at 10% interest for three years from various industry leaders.
Some of them are Aman Gupta, Radhika Gupta, and Ritesh Aggarwal. Their investment is set to help propel DEEVA into becoming India’s premier saree brand.
Ankush’s journey on Shark Tank India highlights the power of resilience and innovative thinking in entrepreneurship.
It shows how staying true to one’s vision, even when it challenges conventional norms, can lead to remarkable achievements.
His success is an inspiration, proving that entrepreneurial dreams can thrive, even from the most unexpected places.
Image Credit: Thedeeva Website Screenshot
You may also like
Image Reference: https://thedeeva.com/
Recent Posts
- TCIL Recruitment 2025: Apply for managerial postsTCIL has clearly stated that incomplete or incorrect applications will not be considered.
- India draws the line: No compromise on terror at SCO meetIndia’s refusal to sign the declaration aligns with its broader post-Operation Sindoor diplomatic outreach.
- Mega Expressway to connect Mumbai, Pune, & BengaluruIndia is set to witness a major infrastructure boost with a ₹55,000 crore expressway project linking Mumbai, Pune, and Bengaluru. The new high-speed corridor aims to reduce travel time, enhance connectivity, and fuel economic growth across three major cities.
- TCIL Recruitment 2025: Apply for managerial posts
What’s new at WeRIndia.com
News from 700+ sources
-
Where to try the best Mutabbaq in Tolichowki, Hyderabad
-
‘We’ve Films With Ram, Sita In Title’: HC To Censor Board Amid Row Over Suresh Gopi’s ‘JSK’
-
Markets extend winning run to 4th day on fresh foreign fund inflows; Sensex gains 300 points
-
Married Karnataka Woman Killed By ‘Boyfriend’ She Met On Instagram 5 Days Ago
-
Pushkar Singh Dhami becomes longest-serving BJP CM in Uttarakhands 25-year history
-
Indosolar, Ruchi Soya, Orchid provide hope for minority shareholders of bankrupt companies
-
WeRIndia – A News Aggregator
Visit werindia.com for all types of National | Business | World | Politics | Entertainment | Health related news and much more..
Leave a Reply