Saree Revolution: Ankush Barjata’s DEEVA
In a recent episode of Shark Tank India Season 3, Ankush R Barjata made a memorable entrance wearing a saree to pitch his startup, DEEVA: The Online Sari Store.
His unique approach not only caught the judges’ attention but also secured him a promising deal with notable investors.
Ankush, originally from the small village of Bangana in Himachal Pradesh, launched DEEVA in June 2022.
Despite the traditional view that sarees are primarily for women, he recognized a niche market for men interested in this attire.
His family’s history in the textile industry fueled his ambition to redefine the saree market.
DEEVA focuses on power loom sarees, which are affordable yet high quality. By sourcing directly from manufacturers, Ankush offers these sarees at prices significantly lower than traditional retail.
This strategy allows DEEVA to not only attract retail customers but also engage wholesalers and distributors effectively.
The company’s commitment to customer satisfaction is evident in its no-questions-asked return policy, which has helped build a loyal customer base.
Operating from a rural area has not hindered DEEVA’s success; it boasts a projected revenue of ₹7 crore for the year.
After facing rejection in the second season of Shark Tank India, Ankush’s persistence paid off.
He secured a deal worth ₹75 lakh for 6% equity and a debt of ₹1.25 crore at 10% interest for three years from various industry leaders.
Some of them are Aman Gupta, Radhika Gupta, and Ritesh Aggarwal. Their investment is set to help propel DEEVA into becoming India’s premier saree brand.
Ankush’s journey on Shark Tank India highlights the power of resilience and innovative thinking in entrepreneurship.
It shows how staying true to one’s vision, even when it challenges conventional norms, can lead to remarkable achievements.
His success is an inspiration, proving that entrepreneurial dreams can thrive, even from the most unexpected places.
Image Credit: Thedeeva Website Screenshot
You may also like
Image Reference: https://thedeeva.com/
Recent Posts
- Agra’s new marble marvel rivals the Taj MahalRadha Swami Samadh is located just 12 kilometres from the Taj.
- Key leaders in the fray as 49 constituencies in Phase 5 electionsIn Odisha, simultaneous polling is taking place for both Assembly and Lok Sabha seats.
- Meteorite lights up European skiesA meteorite travelling at 61,000 km/h amazed citizens and lit up social media as it streaked across Europe, eventually disintegrating over Sousel in a stunning display. Dive into the phenomenon that has captivated Europe and the online world, with viral videos and rampant speculations abounding.
- Agra’s new marble marvel rivals the Taj Mahal
What’s new at WeRIndia.com
News from 700+ sources
-
Ceyline Travels and Colombo University MBA Alumni Association sign MOU
-
Introducing the Newest Hemas Lab in Athurugiriya
-
Softlogic Life grows 20% in 1Q 2024, posts 7.2Bn GWP
-
Can Ukraine’s Zelenskyy stay in power without an election?
-
Nagaland State Lottery Result 20.05.2024 : Check todays result here
-
Global Spiritual Leader Gurudev Sri Sri Ravi Shankar and his 160 devotees fly SriLankan Airlines for their Sri Lanka visit
-
WeRIndia – A News Aggregator
Visit werindia.com for all types of National | Business | World | Politics | Entertainment | Health related news and much more..
Leave a Reply