House of Murah preserving petals, and preserving memories

April 24, 2025 Start Up Valli Sarvani

In a world where digital greetings replace real flowers, House of Murah brings back the magic of preserving memories through petals.

Founded in 2024 by Bhuvaneshwari M from Chennai, this unique venture transforms real flowers into wearable art using eco-printing.

Bhuvaneshwari, a former Infosys trainee, turned her passion for design into a meaningful business.

With no fashion background initially, she learned eco-printing techniques after her wedding, where she preserved her own bouquet into a shirt and saree.

This personal success sparked the idea for House of Murah. The process is both artistic and sustainable.

Customers send flowers, often from weddings or special occasions, which are then checked for quality.

The fabric is prepared through eco-friendly methods before being dyed with flower patterns. The results are stunning and permanent.

Products range from shirts and kurtas to sarees and lehengas. Prices start at just ₹1,400 and go up to ₹16,000 depending on the material. There are no hidden charges, and the brand keeps transparency at the core of its business.

What sets House of Murah apart is its emotional value. Every item carries a memory.

Whether it’s a flower from Friendship Day or a wedding garland, the brand turns moments into keepsakes. This personal touch resonates deeply with customers.

Despite having no website, the brand completed over 200 orders in 2024, with clients from both India and abroad.

Bhuvaneshwari directly interacts with her customers, building trust and delivering customised products.

Orders usually take 6–8 weeks, considering personalisation demands.

The startup’s success lies in its innovation, affordability, and authenticity. It not only promotes sustainable fashion but also offers a way to relive cherished memories.

Looking ahead, Bhuvaneshwari plans to open a physical store. With dedication and heart at its core, House of Murah is not just a fashion brand; it’s a journey of love, memories, and mindful creation.

Image Credit: Houseofmurah Instagram Page Screenshot