Eggoz: Cracking the ₹100 crore mark with branded eggs | Fusion - WeRIndia

In an industry where the concept of branded eggs was nearly unheard of, three innovators, Abhishek Negi, Uttam Kumar, and Aditya Kumar, have rewritten the rules of the game.

Founding Eggoz with the vision to offer eggs from hens fed on herbal feed, these friends have introduced a unique product. Besides, they tapped into an untouched market segment, leading their venture to astounding success.

Today, Eggoz boasts a daily sale of 4 lakh eggs and an impressive annual profit of ₹100 crore.

The journey of Eggoz began with a blend of personal passion and business acumen.

Negi, in particular, harboured a love for eggs and saw the vast potential within India’s burgeoning egg industry.

The trio aimed to revolutionize the market by providing fresh, herb-fed eggs, achieving a feat that places them on a path to becoming the Amul of the egg industry.

Eggoz’s products stand out for their freshness and nutritional value, with the eggs taking just one day to move from the hen to the market.

This swift transition ensures unparalleled freshness. Moreover, the company offers eggs with orange yolks, which are richer in nutrients compared to the conventional yellow yolk, addressing the increasing consumer demand for healthier food options.

Before the brand’s establishment in 2020, the founders honed their skills and understanding of the poultry industry through three years of farming in Bihar.

Despite facing challenges such as the financial impact of demonetization on Negi’s previous startup and the spread of misinformation about poultry products during the COVID-19 pandemic, Eggoz persevered.

The company’s resilience is evident in its recovery from a near-zero bank balance to generating revenue exceeding ₹100 crore.

With plans to expand its product line to include Egg Salani, Egg Powder, and Egg Liquid, Eggoz is not just resting on its laurels.

The success of Eggoz underscores the potential for branded egg ventures in India, setting a precedent for innovation and quality in the market.

Image Credit: Eggoz Website Screenshot

Image Reference: https://www.eggoz.com/