‘A Little Extra’ shines in the jewellery market

February 28, 2024 Start Up Valli Sarvani No comments

From social media sensation to successful entrepreneur, Diksha Singhi’s journey to founding ‘A Little Extra’ is a testament to creativity and determination.

Her brand, known for its vibrant and affordable jewellery, mirrors her own playful and quirky style, making fashion-forward accessories accessible to all.

Diksha’s transition from content creator to business owner showcases her ability to harness social media trends, turning her passion into a thriving enterprise.

A Little Extra stands out in the crowded jewellery market with its diverse product range.

From the colourful energy of Beaded Brilliance to the earthy vibes of Tribal Textures and personalized Zodiac Delights, the brand ensures variety and originality in every piece.

This diversity not only caters to a wide audience but also highlights Diksha’s creative vision, with 75% of the designs being in-house creations.

The brand’s business model is robust, reflecting healthy unit economics and a strong market presence.

With a cost structure that includes a 25% profit before tax and an impressive 4X to 5X profit margin on product costs, A Little Extra has carved a niche for itself in the competitive Indian fashion jewellery market, valued at ₹16,000 Crores.

Since its launch in 2020, the brand has achieved a revenue of ₹1.06 Crores. The startup sold over 80,000 units across 500+ designs and built a substantial social media following of 199K+ on Instagram.

Key to its success is the emphasis on handmade products, with 90% of its offerings being handcrafted.

This focus not only underscores the brand’s commitment to quality and craftsmanship but also sets it apart in a market flooded with mass-produced items.

The average selling price of ₹450 makes its products both affordable and appealing, contributing to a repeat rate of 17% to 18%.

A Little Extra has not only captured the hearts of jewellery lovers but also exemplified how a deep understanding of market needs. It coupled with creative marketing and a strong product offering, can lead to remarkable business success.

Diksha Singhi’s journey from a popular content creator to the driving force behind a beloved brand is an inspiring story of turning a little extra creativity into a sparkling business reality.

Image Credit: Alittleextra Website Screenshot