Chutnefy: rediscovering India's culinary Heritage, one chutney at a time | Fusion - WeRIndia

In the culinary landscape of 2022, a promising venture, Chutnefy, emerged. It is a Chennai-based brand founded by Prasanna Natarajan and Shreyas Raghav.

Their mission was clear – to rejuvenate the traditional Indian chutney market with preservative-free, all-natural premixes.

Prasanna, an MBA graduate, is a successful entrepreneur in Goa. He observed the overshadowing of traditional Indian chutneys by Westernized sauces.

Determined to reconnect with culinary roots, he birthed the idea of Chutnefy. Shreyas, a former banker, joined Prasanna on this flavorful journey.

Chutnefy’s core of success resides in its research and development center in Ambattur, Tamil Nadu.

Here, a dedicated team of experts collaborated to simplify the chutney-making process, yielding a range of products that allow consumers to relish authentic chutneys effortlessly.

The process is as easy as unsealing, mixing with water to taste, and savouring.

Chutnefy offers 14 authentic Indian chutneys, ranging from the spicy Chettinad chutney to the subtle curry leaves chutney. It’s a quick way to add tradition to your meals in just five seconds.

With a quick and easy five-second solution to infuse meals with tradition, Chutnefy has transcended borders, making its mark in international markets.

It has expanded to global markets, including the UK, the US, Canada, Singapore etc.

It earns a monthly revenue of around ₹50 lakhs, making it a strong player in the global food market.

Looking ahead, the visionary founders, Prasanna and Shreyas, are set to expand their culinary horizons, offering a wider array of authentic Indian food products.

Their unwavering commitment is to establish Chutnefy as a household name synonymous with quality and authenticity.

Chutnefy, a culinary revival, seamlessly blends convenience and flavour, preserving the rich tradition of Indian chutneys.

As they continue to spread the authentic taste of India across the world, Chutnefy exemplifies a delectable blend of the past and present, promising a flavorful future for all.

Image Credit: Chutnefy Website Screenshot

Image Reference: https://chutnefy.com/