Meta to roll out paid verification service soon

Soon, Meta will be rolling out a paid verification subscription service. Yesterday Meta CEO Mark Zuckerberg announced that the company decided to launch Meta Verified for its users soon.

This paid subscription service will be available for Facebook and Instagram users soon. By paying a specified amount, they can get verified badges for their accounts.

Zuckerberg said that the feature would be tested in New Zealand and Australia this week. Later, it will be rolled out to users in other countries. He said that Meta would provide its account users with a blue badge by verifying their account using a government identification.

He also said that the feature would provide extra protection to users against account impersonation. Besides, they can contact customer support in case of any problems hassle-free as they have direct access to it.

It is likely to increase authenticity and security as it verifies the accounts of users. Meta assured that this change would not affect notable public figures and others who were previously verified by the company.

It aims at people, like social media influencers, who use Facebook or Instagram to improve their business. Due to a decline in online advertising revenue, social media companies are trying to find new sources of income.

Currently, Twitter is charging $8 per month or $84 per annum from users for Twitter Blue to get a blue check or to be verified. Meta also wanted to roll out a similar feature to its users.

The charges are $11.99 per month for the feature to be used on the website. For mobile users on both Android and Apple operating systems, the charge will be $14.99 per month.

Earlier, these blue badges were free as they were on Twitter. Besides, they were reserved for only prominent public figures, celebrities or businesses.

But, now, Meta has decided to charge a fee from the users to give a blue badge or verified tag, as Twitter does.

Image Credit: Petar Adžaga, CC BY-SA 4.0, via Wikimedia Commons

Image Reference: https://commons.wikimedia.org/wiki/File:Meta-Logo.png