Blinkit launches a 10-minute return and exchange service | Fusion - WeRIndia

In an innovative move to enhance online shopping convenience, Blinkit has rolled out a 10-minute return and exchange service for clothing and footwear across select cities in India.

This initiative addresses a common concern among online shoppers: size and fit issues. It provides Blinkit with a significant edge over major fashion e-commerce platforms like Myntra and Ajio.

The co-founder of Blinkit, announced the service on X (formerly Twitter), stating that the feature is designed to solve size anxiety for categories such as clothing and footwear.

He added that customers can expect returns or exchanges to be processed within 10 minutes of raising a request. Thus, it significantly improves the shopping experience.

Initially piloted in the Delhi-NCR region, this service has now expanded to Mumbai, Bangalore, Hyderabad, and Pune, with plans to cover additional cities in the near future.

The swift exchange and return process could redefine the landscape of online fashion shopping, providing customers with unprecedented speed and convenience.

This move highlights a growing trend in the quick-commerce industry, with companies like Blinkit, Zepto, and Instamart moving beyond groceries and daily essentials to explore new categories, including fashion, beauty, electronics, and home appliances.

This diversification is blurring the lines between quick-commerce and traditional e-commerce.

In the fashion e-commerce space, returns and exchanges are crucial. Studies show that 25-30% of online fashion purchases are returned due to size or quality issues.

Blinkit’s fast exchange service could prove to be a game-changer, particularly for customers who prioritize speed and convenience in their online shopping experience.

To further enhance its offerings, Blinkit has expanded its product range, partnering with popular brands. These include Adidas, Pepe, FabIndia, Jockey, Liberty etc.

This broadens the range of choices available to consumers, allowing them to shop for a variety of well-known products with the added benefit of immediacy that traditional e-commerce platforms have yet to offer.

Image by Mohamed Hassan from Pxhere (Free for commercial use / CC0 Public Domain)

Image Published on July 12, 2018

Image Reference: https://pxhere.com/en/photo/1440159