Social Media And The Job Search (Keep It Professional)

If you’re a smart job searcher, you have probably researched everything there is to know about resumes, cover letters, interviews, and all of the other job-searching basics.

But you might not be as familiar with the newest technique for searching for jobs: social media.

Sure, most people know how to use social media in their personal lives, but it actually has a lot of power to make or break your job search.

For past years, your social media presence has been all about impressing your peers and working on that perfect selfie angle. But believe it or not, your future employer could care less about which side is your best side. In fact, if they saw all of your selfies, you probably wouldn’t be at the top of their candidate list.

So how does your social media presence and job search coexist? As it turns out, filters aren’t just to make your photos look better; it’s actually how you’ll have to live your social media life now that you’re on the job search.

Change from public to private

Unless your accounts are private already, it’s time to make the change. And try to limit your followers to people that you actually know. This will not only protect your job search but keep your online image safe, in general.

Setting your accounts to private allows you to have control over who sees what.

Try not to have an account on everything

Being “active on social media” doesn’t mean opening an account on every platform possible. Quite the opposite in fact! It’s much better to have a well-crafted, up-to-date account on one or two platforms than to have a bunch of accounts that haven’t been touched in years.

Every job seeker should have a LinkedIn account, and a Facebook or Twitter to show that you’re a real person doesn’t hurt. Beyond that, consider what’s really important for your industry.

Google yourself

Even after your accounts go private, you need to run a quick Google search on yourself. Make sure it comes up “clean” – and don’t forget to check the images under the search.

Monster states that 77% of employers do an online search of job candidates; make sure your search results paint a picture of professionalism and not of late night shenanigans.

Keep it professional 

Nothing is truly private on the Internet, and it would be a shame to miss out on a potential job opportunity because of some embarrassing shots from four years ago. You’re better off assuming that if you wouldn’t want your mother to see something, it’s best kept offline or at least under maximum, friends-only security settings.

Make sure you’re fully visible on one very important social network

Though you may need to keep your social media life private, there is one network on which you need to be fully visible: LinkedIn. Keep an up-to-date resume on LinkedIn at all times.

Use it to showcase your past jobs, volunteer activities and career aspirations. It’s ok if your LinkedIn page is a short read – everybody has to start somewhere.

Get socially active with organizations you love

Start following companies you’d love to work for on social media. Like their posts, comment on their statuses and share relevant tweets for that particular industry. If you begin to engage with these companies across these platforms now, you’ll have a better sense of who they are and the type of people they’re looking to hire.

As you go through the job search process, just remember that your real self is more important than your social self. Filter the life you lead online in order to be successful in the real world.

Photo by Austin Distel on Unsplash (Free for commercial use)

Image Reference: https://unsplash.com/photos/tLZhFRLj6nY