Product Development Process - Growing New Market Offerings | Fusion - WeRIndia

Product Development Process – Growing New Market Offerings

Product Development Process

Organizations first discover the objective market than section and after that clients.

After these organizations approach developing products, which might be product modification or it might be a totally new item.

As customers are searching for more and more variety of products so, product offerings are expanding every year.

Organizations which can’t produce new products fall back on competition and endure the results. Confront risk not simply from competitors but buyer needs, technology, and product life cycle.


Organizational set up must be helpful to support new product development.

First organizations must distribute stores for innovative work, the traditional way is the percent of offers method. Others permitted representatives devote a specific measure of work time on new item improvement.

Companies next need to organize the process of development. This should be possible by item chiefs with new item advancement encounter or by cross functional team with members chosen from various departments having the talent of developing new products.

Organizations are following stage prepare for item advancement stage process for product development:

Idea generation 

Idea generation is the the search for new products. Organizations pay a specific concentrate on client needs and requests to choose the new product. Idea generation can also be done by concentrate contender’s(Competitor) product.

Organizations attempt to realize why contender’s item ticks with buyer or what more clients need from that product. Companies also look at top management for idea generation.

Idea screening

Not every new ideas proposed can be changed over into products. Companies list ideas into three categories promising ideas, marginal ideas and rejects. Promising ideas are further process by screening board to be prepared for the following stage.

Screening should stay away from the blunder where smart ideas are dropped due to bias towards the idea generator.

Another regularly happening mistake is support to a commercially enviable idea. Therefore, additional precautions are important during the screening process.

Development process

when ideas move into the development process, a product idea is converted into several product concepts. Out of several product concepts, the one which looks fit is then set against competitors to finalize marketing and positioning strategy.

Product concept is introduced with a concentration gathering of client in a type of proto-type to understand their response.

Developing of marketing strategy for new product

The marketing strategy includes assessment of market size, product demand, growth potential, profit estimate in first few years.

Further marketing strategy plan is developed with the launch of product, selection of distribution channel and budgetary requirements for the first year.

Development of the Plan of action around the new product

Plans of action begin with estimation of offers, frequency of purchase and nature of business. Next estimation of cost and expense involve in production and distribution of new product.

In that basis profit estimations are reached. Marked down income and different strategies are utilized to comprehend practicality of new product.

Production of new product

In this stage more than one possible product are created, from proto-type to finalized products are produced.

Decisions are taken from operation point of view whether is technically and commercially feasible to continue production. If analysis is showing cost not within the estimate then project is deserted.

Market testing of new product

The new product is ready with brand name, packaging, price to capture space in consumer’s mind. Now the product is ready to launch.

Commercialization phase

Commercialization phase involves launching of product across target market backed by a proper marketing and strategy plan.

For any firm introduction of new product is part of survival technique and with high disappointment rate organizations need to take after a logical procedure to make new market offerings.

Photo by Kumpan Electric on Unsplash (Free for commercial use)


Image Reference: https://unsplash.com/photos/Z4NlnfjaBV4

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