Kasutam Ghee - A multi-crore A2 Bilona ghee brand | Fusion - WeRIndia

Sometimes, life takes unexpected turns that lead to remarkable outcomes.  Such is the story of Bhavesh Chaudhary, a 26-year-old. He transformed from a directionless youth into the successful founder of Kasutam. It is a multi-crore brand known for its homemade A2 bilona ghee.

Bhavesh grew up in Haryana, where his family had high expectations for him to join the defence forces or secure a government job, following in the footsteps of his father, a Border Security Force officer. 

Despite his efforts, Bhavesh failed to crack government exams and eventually dropped out of college. 

Facing relentless criticism from his family, who believed he would end up in farming or labour jobs, Bhavesh remained determined to forge his own path.

In 2019, inspired by startup stories and motivational videos he found online, Bhavesh decided to venture into the ghee business. 

He remembered his previous experience selling pure ghee to his hostel friends while they were preparing for Army exams. 

Confident in his ability to succeed, he enlisted the help of his mother to start making A2 cow ghee. 

Initially, he struggled with marketing and securing orders, but he quickly adapted by promoting his products on WhatsApp and YouTube.

Bhavesh’s first order brought in ₹1,125, a modest start that fueled his determination. 

Realizing the power of digital marketing, he established his own YouTube channel to reach a broader audience. 

Through persistent effort and innovative marketing strategies, his brand, Kasutam, grew exponentially. 

Today, Kasutam generates an impressive ₹8 crore in annual sales, showcasing the success that can come from unwavering dedication and hard work.

Bhavesh’s journey from uncertainty to entrepreneurial success is a testament to the power of perseverance. 

Despite facing family doubts and societal pressure, he remained committed to his vision. 

His story serves as an inspiration to aspiring entrepreneurs, demonstrating that with determination and the right strategies, one can overcome obstacles and achieve remarkable success. 

Bhavesh Chaudhary’s rise with Kasutam highlights the transformative potential of digital platforms and the importance of following one’s passion.

Image Credit: Kasutam Website Screenshot

Image Reference: https://kasutam.com/