Carat Crush offers trendy gold jewellery

June 16, 2022 Start Up Valli Sarvani No comments

Indian women like wearing gold ornaments. Especially during weddings and other social get-togethers, it is quite common to wear gold jewellery.

In addition to that, gold is given as a gift to near and dear ones. Many close relatives gift gold items or coins to brides and grooms at their wedding.

Since many people do not know what to buy, they prefer to gift gold coins so that the bride or groom can use them to make their desired jewellery.

Aanchal Mahtani also received many gold coins in the range of ₹20,000 to ₹40,000 on the occasion of her wedding eight years ago. However, she felt that receiving gold coins lacked a personal touch, and it was difficult to remember who gave the coins to her.

She then discussed this matter with her sister Arpan Mahtani. The sisters’ duo thought of launching a startup to offer trendy gold jewellery in the range of ₹20,000 to ₹40,000 for gifting others.

That’s how Carat Crush was born. This Mumbai-based startup offers nearly 100 designs of gold jewellery like layered chains, lockets, and customized mangalsutras for working women.

Besides offering gold items for gifting, Carat Crush sells regular gold jewellery also. The price of these jewellery items is in the range of ₹22,000 to ₹1.5 lakhs.

This D2C brand has stores in Bandra and Delhi. The startup sells gold jewellery in its stores and on its website. It offers free shipping in India.

As the designs of Carat Crush are trendy, several celebrity stylists also buy them. Many Bollywood actresses like Deepika Padukone, Priyanka Chopra, and Alia Bhatt also buy from their stores. One can get trendy and customized designs at the startup.

Normally, customers prefer buying gold at retail stores. That’s why Carat Crush also started its journey as a retail store to build trust among customers. But, now the startup has sales on both channels like its retail stores and website. Its revenue has grown by 35 per cent.

Image Credit: Caratcrush Website Screenshot