The Good Gift transforms waste into wonder | Fusion - WeRIndia

The Good Gift transforms waste into wonder

The Good Gift transforms waste into wonder

Sunita and Suhas Ramegowda are redefining sustainability and creativity with their startup, The Good Gift.

Their innovative venture repurposes textile waste to craft beautiful fabric dolls, not only preventing tons of waste from ending up in landfills but also empowering over 230 tribal women in the Nilgiris region.

Sunita’s childhood in West Bengal, filled with fond memories of rag dolls made by her grandmother from old clothes, sparked the idea for The Good Gift.

These nostalgic moments inspired Sunita and Suhas to launch a venture that revives this traditional art form. The dolls are not only visually appealing but also eco-friendly, created entirely from upcycled textile waste.

After leaving their corporate jobs in Bengaluru, Sunita and Suhas moved to the Nilgiris, where they saw a need to support local tribal communities. They created jobs for over 230 tribal women, helping to improve their economic conditions and preventing 8,000 kg of textile waste from entering landfills.

Living off the grid in the picturesque Nilgiris mountains, Sunita and Suhas practice a minimalist and sustainable lifestyle.

Their home, constructed from natural materials and powered by renewable energy, embodies their commitment to environmental conservation.

This experience highlighted the disparity in livelihood opportunities between them and the tribal communities, inspiring them to make a difference.

To improve the socio-economic status of tribal communities, Sunita and Suhas founded the Indian Yards Foundation.

They focus on upskilling and empowering tribal women, fostering entrepreneurship, and providing market linkages to ensure sustainable livelihoods.

By creating fabric dolls from recycled materials, The Good Gift not only promotes sustainability but also challenges traditional beauty standards. Their dolls come in various skin tones and shapes, advocating for body positivity and inclusivity in children’s toys.

The Good Gift’s commitment to sustainability and quality has led to a strong presence in offline stores across multiple cities. Their increasing popularity resulted in a revenue of ₹75 lakh in the last financial year.

Through their journey, Sunita and Suhas have turned textile waste into beautiful creations. The couple significantly impacted the lives of tribal women by providing them with dignified and sustainable livelihoods.

The Good Gift stands as a testament to the power of combining tradition, sustainability, and social responsibility to drive positive change.

Image Credit: Thegooddoll Website Screenshot

Image Reference:

Leave a Reply

Your email address will not be published. Required fields are marked *