Tara’s Doll House sells eco-friendly toys | Fusion - WeRIndia

Tara’s Doll House began not as a business plan but as a simple act of love. Veena Peter, a former corporate professional and mother based in Bengaluru, created her first handmade doll to comfort her daughter Tara.

Disappointed with the market’s plastic, short-lived, and impersonal dolls, she decided to sew one herself, using soft fabric and wool, just the way her daughter needed it.

What began as a personal project quickly gained attention. Friends loved the idea. Their children wanted one too. Veena made 30 dolls and took them to a local flea market, they sold out in a single day.

That spontaneous success gave her the confidence to turn her heartfelt creation into a brand. In early 2023, Tara’s Doll House was officially born, named after the little girl who inspired it.

The startup offers dolls that are handmade using natural materials like cotton and wool. They offer an alternative to synthetic, plastic-heavy toys. Parents concerned about safety and sustainability find these dolls both comforting and responsible.

Users can choose skin tones, hair colours, and clothing styles. This helps children see themselves in their toys and builds stronger emotional connections.

Dolls also feature regional Indian attire, promoting cultural pride and representation. Each doll comes with removable outfits, allowing children to dress and redress them. This boosts creativity and encourages meaningful, open-ended play instead of screen time.

These dolls are made slowly, with attention to detail. Each one is unique. Children and parents value the love, story, and care sewn into every stitch.

The brand supports women from underprivileged backgrounds by training and employing them.

This transforms the dolls into symbols of empowerment, not just for the kids who own them, but for the women who create them.

From selling 30 dolls at her first flea market, Veena now sells 150–200 dolls a month. The startup generates around Rs ₹lakh in monthly revenue.

Tara’s Doll House operates with a full-time team of three women, trained in-house, producing up to 200 dolls a week.

The brand has developed an efficient assembly-style process to maintain quality while meeting growing demand.

It has built a strong community of parents who value slow, meaningful play, with many customers sharing stories of how the dolls have become beloved members of their children’s lives.

Tara’s Doll House is more than a business; it’s a movement toward thoughtful, value-driven play in a world overwhelmed by plastic and screens.

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Image Reference: https://thebabybo.com/