Gro Club revolutionizes kids’ products with subscription plans

October 12, 2023 Start Up Valli Sarvani No comments

Launched in January 2022 and currently available in Bengaluru, Gro Club has rapidly gained momentum in the market.

In just 16 months, this innovative platform has onboarded 400 subscribers within a 25-kilometre radius, achieving a monthly subscription revenue of ₹23 lakhs.

Spearheaded by Pruthvi Gowda, Co-founder & CEO of Gro Club, the mission is clear: disrupt the children’s product space with tailor-made subscription plans for the access economy.

He says that kids go through a behavioural and physical transformation, outgrowing products within six months to a year. As a result, parents need to continually focus on buying new products.

Gro Club empowers parents by offering products on subscription for their growing kids, allowing them to upgrade as needed.

This approach promotes a sustainable reduce-reuse-regenerate philosophy for kids’ products.

Many strategists commend Gro Club for its innovative approach.

They highlight the game-changing aspect of allowing parents to subscribe to products only for the period they are useful for their children.

This shift in perspective is transforming the way parents think about purchasing products for their kids.

The motivation behind Gro Club is to change the traditional thought process of buying and instead offer a subscription or rental mode.

Gro Club envisions a future where parents can rent or subscribe to products, such as bicycles, for their children. Thus, the startup eliminates the need to buy items that will soon be outgrown.

With plans to expand its product range and reach new cities in India, Gro Club aims to provide top-notch products and create community-driven, enriching experiences for both parents and children.

Gro Club is revolutionizing the way parents approach purchasing products for their growing kids.

By offering subscription plans tailored to children’s needs and encouraging sustainability, Gro Club is not only changing mindsets but also fostering a sense of convenience and responsibility among parents in India.

Image Credit: Groclub Website Screenshot