Ludic steps up with a playful, comfortable slider collection

December 4, 2025 Start Up Valli Sarvani

The Indian footwear market continues to evolve as young startups bring fresh ideas and bold design philosophies.

Ludic, a footwear-first lifestyle brand, stands out in this space with its playful identity and strong focus on comfort-driven innovation.

Ludic has now launched its latest slider collection. The brand paired this release with a humorous campaign built around the line that comfort is so good it can hardly be described.

The film uses nostalgia and light comedy to show how people ultimately choose Ludic for comfort and style. This approach keeps the narrative simple, engaging, and highly relatable.

The new collection reflects Ludic’s core vision. The team designed these sliders from scratch to set a higher benchmark for all-day comfort.

They also aimed to refresh the visual appeal with bold shapes and lively colours.

As a result, the sliders offer both ease and an expressive style statement.

Founder Ishit Jethwa highlights this design focus. He says the team spent over six months perfecting the product.

They wanted to break the mold with a unique build and a confident look.

He also notes that the multiple colourways and accessible price point will help the brand reach more consumers.

Braindad, the creative agency behind the campaign, echoes this sentiment.

The team values Ludic’s openness to unconventional ideas. Their collaboration brought humour, individuality, and the brand’s personality into a single narrative.

The sliders use rugged CloudFrame material and a recovery EVA footbed.

This combination offers support, promotes muscle recovery, and delivers a calm, unwinding feel.

A no-stitch design improves durability, while the distinct shape ensures a secure fit with reduced slippage.

The six vibrant colours add versatility, making the sliders suitable for daily wear.

Ludic continues to champion quality at an accessible price. The collection is available on its website and major e-commerce platforms.

With thoughtful design, strong storytelling, and prices that respect consumer budgets, Ludic strengthens its position as a modern Indian startup shaping the future of stylish comfort.

Image Credit: Ludic life Website Screenshot