Solarsure: Powering Farmer Incomes

For Indian farmers, farmland has traditionally meant one primary source of income: agriculture. 

But Indore-based agritech startup Solarsure is building a model that allows farmers to earn from both crops and clean energy.

Founded by IIT-BHU alumnus Bhavesh Patidar, Solarsure emerged from his personal experience of growing up in a farming family in Khalghat, Madhya Pradesh.

He saw how unreliable electricity and rising diesel costs affected farm incomes. That experience later shaped the startup’s approach to rural energy.

The company works under the government’s PM-KUSUM framework, which supports decentralised solar power generation.

Through its model, farmers provide land while Solarsure develops solar plants and facilitates power sales through Power Purchase Agreements.

This creates an additional income stream for farmers. Besides earnings from crops, they can generate revenue by selling solar power. They can also reduce their dependence on costly diesel pumps for irrigation.

Solarsure has focused heavily on engineering and project execution. Patidar argues that solar installations on farmland require the same technical discipline as large utility-scale projects.

The company therefore positions engineering as a core part of its business rather than simply treating it as a project cost.

Since launching in November 2024, Solarsure says it has commissioned more than 300 MW of solar capacity.

Its projects have reached over 50,000 farmers across Madhya Pradesh, Rajasthan, Chhattisgarh, Telangana, Uttar Pradesh and Odisha.

The startup has also built a 1.5 GW project pipeline. It has pursued this expansion through an asset-light, partner-led approach rather than relying on external capital.

Its next opportunity could come from agrivoltaics. The emerging PM-KUSUM 2.0 framework is expected to support solar generation alongside farming.

This could allow agricultural land to produce crops while also hosting solar infrastructure.

For Solarsure, the larger opportunity lies beyond installing solar panels.

The startup is attempting to create a rural energy ecosystem where farmers can turn the same land into a source of food, electricity and more predictable income.

Image Credit: Solarsure Website Screenshot

Image Reference: https://solarsure.in/