Doctor Moringa: A wellness brand | Fusion - WeRIndia

Driven by a passion for organic farming and backed by scientific research, Dr Kamini Singh launched Doctor Moringa in 2019.

Her goal was simple: turn the highly nutritious moringa plant into accessible wellness products.

What began as a small initiative soon transformed into a growing brand, empowering farmers and women while promoting a healthier lifestyle through nature’s superfood.

In 2015, Dr Kamini Singh left her scientist role at the Central Institute for Subtropical Horticulture to pursue organic farming.

With a PhD and a ₹9 lakh personal loan, she launched Jaivik Vikas Krishi Sansthan, an NGO aimed at promoting sustainable agriculture.

This bold move marked the beginning of her journey from research labs to rural fields.

Initially, farmers hesitated to adopt organic methods, fearing reduced yields.

To address this, Kamini proposed integrated farming by planting moringa on field boundaries.

This low-risk method worked. Farmers saw their income rise from ₹30,000 to ₹50,000 per acre. Encouraged, more farmers joined her cluster.

However, selling raw moringa wasn’t sustainable. In 2019, Kamini launched Doctor Moringa, offering value-added products like powders, capsules, oils, and teas. She organised awareness camps to educate people about moringa’s benefits.

Support soon followed. She received a ₹25 lakh grant from IIT BHU’s incubator, which helped her purchase a processing machine and scale operations.

Today, Doctor Moringa employs over 30 women, with ten working full-time in the factory and others in sales.

Products are sold door-to-door, on Amazon, and directly from farms. In its first year, the brand made ₹19 lakhs. By FY24, revenue soared to ₹1.5 crore, with a ₹2 crore target for FY25.

Despite early hurdles like farmer resistance and inconsistent sales, Kamini built a full value chain that benefits everyone involved.

She now plans to launch moringa-based baby foods and chocolates.

Her mission is bold yet clear: to make Doctor Moringa the world’s leading moringa-dedicated brand and bring this superfood to every Indian kitchen.

Image Credit: Doctormoringa Website Screenshot

Image Reference: https://www.doctormoringa.in/