Instant Articles launched by Facebook for Indians

November 17, 2015 Hot from the Oven Valli Sarvani No comments

Indian Android smartphone users will be able to get high quality content from five local publishers from Monday. Facebook will be launching Instant Articles feature on their mobile app for Android. This was announced by two top executives of Facebook Inc. Android users will be getting the rollout soon according to the executives.

The publishers of Instant Articles make dedicated feature rich content. It is hosted by Facebook itself and it loads within the app itself. This feature helps in loading content faster because users do not have to leave the app by clicking on links. Their desired articles are easily loaded in the app.

At present, the feature is available only in the US and Western Europe on Apple iOS devices. Facebook Director, Andy Mitchell news and global media partnerships and Michael Reckhow, product manager for Instant Articles have confirmed the launch of Instant Articles in India in a telephone interview.

Mitchell stated that Facebook was really looking forward to roll out Instant Articles to India on Monday.

He added that Facebook will be working with a publisher ecosystem that is varied. He said that everyone at Facebook is looking forward to see how the product will work with Facebook Users in India.

Instant Articles has five publishers with it. They are: India Today, The Quint, Aaj Tak, Hindustan Times and The Indian Express. Facebook will be able to better understand how the different types of content are being accessed by the Indian market.

Facebook also announced that they will open this platform to other publishers early next year. The content from Instant Articles will appear directly on the news feed itself. This means that there is no need for an app update.

Mitchell said that Facebook has just started their Android beta and are immediately coming to India collaborating with efficient partners.

Image by Josh Borup from Pixabay (Free for commercial use)