How to become a Business Development Manager - Fusion - WeRIndia

How to become a Business Development Manager

How to become a Business Development Manager

Business Development Managers are senior sales people who are responsible for improving an organisation’s financial growth.

Their role could involve anything from sourcing new clients and developing relationships, to coming up with strategic goals (both short-term and long-term) and generating business interest through advertising, client calls, and networking.

Business Development Managers are needed in almost every sector, and usually work in office environments – although travelling to conferences, and events could also be part of their day-to-day.

Typical duties for a Business Development Manager could include:


  • Seeking out opportunities and pursuing potential sales leads
  • Assessing the needs of an organisation and tailoring sales pitches accordingly
  • Selling products and/or services and negotiating costs with clients
  • Building on existing client relationships via phone, email, and face-to-face
  • Setting and monitoring sales targets
  • Managing, training, and motivating a team of sales people
  • Writing and pitching sales proposals

Not only will you need excellent communication also sales skills and a knack for negotiation to become a Business Development Manager, you’ll also need to be a strategic thinker with good business sense.

A fast-paced working environment and tight deadlines come with the territory for anyone working in this field, so self-motivation, initiative, and a vested passion for what you do is also a must.

A Business Development Manager will also need to be:

  • Knowledgeable about sales methods and strategies
  • Able to give excellent customer service
  • Persuasive and personable
  • A team player with good leadership skills
  • Able to manage time effectively
  • A creative problem solver
  • Computer literate

Get qualified

There are no set entry requirements to become a Business Development Manager, but most employers will look for applicants with previous experience in sales, business management, or marketing. A degree or diploma in a related field may be beneficial, but it isn’t a prerequisite.

Not only will you need excellent communication (see also: sales) skills, and a knack for negotiation to become a Business Development Manager, you’ll also need to be a strategic thinker with good business sense.

A fast-paced working environment and tight deadlines come with the territory for anyone working in this field, so self-motivation, initiative, and a vested passion for what you do is also a must.

A Business Development Manager will also need to be:

  • Knowledgeable about sales methods and strategies
  • Able to give excellent customer service
  • Persuasive and personable
  • A team player with good leadership skills
  • Able to manage time effectively
  • A creative problem solver
  • Computer literate

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