Social Media Recruiting Aspects You Shouldn’t Ignore | Fusion - WeRIndia

Regardless of whether ability procurement likes it or not, online networking has turned into a part of recruitment.

During the pursuit of employment process, competitors hope to discover data about your association and additionally your workers via web-based networking media.

Other than being a central point in boss marking, interpersonal organizations additionally have impacts on the hopeful experience.

By utilizing social media recruiting in creative and intelligent ways, ability obtaining groups can possibly significantly enhance competitor encounter.

However, before you approach altering your social recruiting strategy, here are the things you should know:

1. Your LinkedIn Company Page Is One Of The Main Stops On The Candidate Journey

We have invested a considerable measure of energy over the last year talking about the candidate journey– the procedure today’s hopefuls experience that accepts them from aloof position searcher to being a genuine candidate. Trust it or not, LinkedIn plays an essential part in one of the initial steps of the candidate journey: researching companies.

Actually, LinkedIn Career pages came in as the 3rd most famous candidate research channel. Content around company values, product info, and employee testimonials are the top three types of information candidates find most valuable while doing research.

2. Applicant’s Couldn’t care less For Twitter Encourages That Share Only Jobs

If your candidates are on Twitter, they’re actively using it in their daily lives and job search. However, most candidates aren’t using this social network to specifically apply for a job at your company.

Accounts that only share job openings probably are not seeing too much return on investment. In fact, according to the Talent Board, Twitter Feeds ranked 2nd to last when it comes to channels candidates use when researching opportunities at a company.

Instead, make Twitter a focal point of your employer branding strategy. Share company pictures and videos, allowing potential candidates to see what it would be like to work for you. This will prove to be a better use of your Twitter strategy than only tweeting jobs!

3. Being More Responsive On Social Media Can Improve The Candidate Experience

One mistake many brands make is forgetting to be social on social media. In other words, not actively engaging with their audience. This represents a huge missed opportunity, especially when it comes to recruiting and the candidate experience.

Gerry Crispin, during his recent visit to our NYC headquarters, said that letting candidates feel like they are being listened to and have a voice will improve your net promoter score and as a result your candidate experience.

Don’t be afraid to invite candidates to ask questions on social media. You’ll be viewed as responsive, and that’s a good thing. It will go a long way in increasing the popularity of your social channels and, most importantly, how candidates view your brand!

4. Candidates Are Increasingly Accessing Social Media From Cell Phones

That’s roughly 823 million Facebook users who only log onto Facebook from their phones.

When coming up with a social recruiting plan, these trends must be a part of your strategy. If you are sharing original content from your website on your social channels, but your site is not mobile-responsive, you can bet a large amount of your candidates are having a poor experience while interacting with your brand. This can have wide-ranging negative impacts for your company.

5. Social Media Is More About Quality Than Quantity

One thing everyone always cares about more than anything is the number of followers/likes your accounts have. This is one of the most misleading numbers for someone who runs a social media account.

What really matters is how much engagement you are getting on social media. If you have 50,000 followers, but get no engagement on any posts on Twitter or likes on Facebook, then does the number of followers really matter? Not really.

Instead of worrying about quantity, focus on quality. Social media users are way more likely to engage with posts/tweets/accounts that have higher engagement numbers. Don’t forget that social media is all about relationship building and engagement, which is the backbone of recruiting and candidate experience.

Photo by Andrew Neel on Unsplash (Free for commercial use)

Image Reference: https://unsplash.com/photos/ute2XAFQU2I